
A | 看电视原本是件愉快的事,但现在,对很多人来说,看电视却成了一件费时、花钱的烦心事,根据中国消费者协会的统计,近年来,有关电视 “套娃”收费和操作复杂的投诉不断增加。 什么是电视“套娃”收费 指用户除了购买电视机或者接入有线电视网络时支付的基础服务费外,在购买付费频道、点播服务或其他增值服务时,还面临收费项目多、收费花样层出不穷等问题。 想看电视直播有多复杂?最多操作11步才能找到直播入口。

B | 很多智能电视和机顶盒的设计存在不同程度的操作复杂问题。 In an industry celebrated for its grounded storytelling and ever-expanding creative scope, Malayalam cinema has always had a sharp eye for talent that can carry both wit and weight. And yet, there are some actors who arrive not with a bang, but like a slow-burning ember: steady, self-assured, and impossible to ignore once the smoke clears. Naslen K Gafoor is that ember. At 25, he already carries the quiet confidence of someone who knows exactly where he belongs: right at the heart of the new Malayalam wave. Hailing from Kodungallur in Kerala, Naslen’s screen debut in Thanneer Mathan Dinangal (2019) wasn’t designed to steal the spotlight. But it did. As Melvin, the motormouth classmate with a knack for sly digs and one-liners, Naslen didn’t just elicit laughs. He exuded that rare quality of feeling entirely unscripted. That natural ease, a kind of controlled chaos wrapped in charm, immediately caught the audience’s attention. Here was someone who wasn’t trying to act cool, he just was. But what sets Naslen apart is not just how he began, but what he’s done since. The Steady Curve of Craft In an industry that often rushes to anoint its next sensation, Naslen has taken a more grounded path, one that reflects not the frenzy of overnight stardom, but the finesse of patience. Following his debut, he moved into darker terrain with Kuruthi (2021), a tense, socially charged thriller where he played Rasool, a teenager navigating communal tension and moral ambiguity. The film’s heavy tone was a sharp detour from his comic roots, and Naslen, in a role that could’ve easily been overshadowed, held his ground with a calm, brooding restraint. In Home (2021), a touching domestic drama, he slipped into the role of a millennial son with the same kind of quiet conviction. And in Keshu Ee Veedinte Nadhan, even in a smaller role, he managed to bring levity without ever feeling like filler. There’s an elasticity in his performances; one that doesn’t demand space but earns it. This ability to shapeshift without calling attention to the shift is what makes Naslen a standout in his generation. He doesn’t rely on gimmicks or heightened theatrics. He understands tone, rhythm, and, most importantly, silence. There’s power in the pauses, and Naslen knows where to place them. The Premalu Phenomenon Then came Premalu (2024). The film was never designed as a megahit, but like the best of Malayalam cinema, it found its resonance in relatability. As Sachin, a kind-hearted, emotionally awkward engineering graduate navigating unspoken feelings and second chances, Naslen delivered a performance that was both endearing and exact. The kind of role that required an actor to be funny without clowning, vulnerable without sobbing, and hopeful without being naive. He nailed it. What followed was nothing short of a sensation. Premalu shattered expectations at the box office, becoming one of the top-grossing Malayalam films of all time. But perhaps more interesting than the numbers was the public reaction. Even as the film’s success was celebrated, there was a quiet murmur among fans online: Why was Naslen, the heart of the film, missing from the spotlight? It wasn’t outrage, just a collective acknowledgment that the actor who made you feel the most was somehow being spoken about the least. In some ways, that reflects Naslen’s approach to fame. He’s not elbowing his way to the centre. He’s more comfortable on the fringes, letting the work speak. And yet, it’s impossible not to notice when the voice is that clear. Jojo Johnson and the Boxing Ring If Premalu was the quiet breakthrough, Alappuzha Gymkhana (2025) was the full-bodied leap. As Jojo Johnson, a carefree college kid thrust into the sweaty, brutal world of amateur boxing, Naslen offered a performance that required physical grit and emotional growth. He trained, transformed, and threw punches that didn’t just hit faces but landed emotionally. What could’ve been a conventional sports flick turned into something more nuanced, and Naslen was at the centre of it all. It became a summer hit, reaffirming that this wasn’t a fluke. He could now headline films, and carry them, weight class included. The Road Ahead: Superheroes and Sequels The Malayalam film industry, while deeply rooted in realism, has begun to flirt more freely with scale and spectacle. Naslen’s upcoming ventures are proof of that shift. A much-anticipated Premalu sequel is in the works, albeit delayed, and more intriguingly, he’s been cast in Lokah: Chapter One – Chandra, a superhero film backed by Dulquer Salmaan’s Wayfarer Films. The Charm of the Unbranded Star At a time when branding often outweighs performance, Naslen is an outlier. He isn’t everywhere, and maybe that’s the trick. His face isn’t on every poster, and he doesn’t flood feeds with curated content. What you get, instead, is the feeling that when he is on screen, you’re about to watch something real. Something lived-in. There’s no desperation to “arrive.” He’s already here, just taking the long way around. The Long Game Naslen Gafoor represents a kind of career arc that’s becoming increasingly rare; where each role is a rung, not a pedestal. He’s building something, not grabbing it. The comparisons to stars like Nivin Pauly or Fahadh Faasil are inevitable, but also unfair. He isn’t mimicking a template; he’s sketching his own. He may not yet be the most visible name in the industry but make no mistake: he’s being watched—by fans, by filmmakers, and by a generation of actors learning that charm doesn’t always need volume. See Also: Ranbir – Alia wedding: Alia Bhatt’s Juhu home gets decorated。用户打开电视机,需要在遥控器上操作很多步骤,甚至要多次切换遥控器,才能找到自己想看的电视直播频道,严重影响收看体验。 国家广播电视总局广播电视科学研究院副院长盛志凡介绍:“现在电视机屏幕上很难找到直播的入口,用户要经过一系列操作。

C | 我们统计过,最多要操作11步才能找到直播的入口。” 开机慢、免费难、“套娃”收费……看个电视这么累,为让看电视回归简单,国家多部门开展联合治理。

D | 8月21日,国家广播电视总局联合工业和信息化部、国家市场监管总局等有关单位,在京召开了治理电视“套娃”收费和操作复杂工作动员部署会。 有关单位要求将“开机直接呈现全屏直播电视”作为有线电视和IPTV的默认开机模式,并把开机时长控制在35秒以内。

E | 同时尽最大努力优化机顶盒功能,实现可以短至几秒的待机启动。 目前,全国80%的有线电视终端、85%的IPTV终端已实现开机看电视直播频道,更多用户开始回归电视收看直播频道。数据显示,全国有线电视用户数日开机时长增长了4.3%,日活用户数增长了6.21%。 除了让看电视更简单,还要让点播收费更加明白。在解决电视“套娃”收费问题方面,第一阶段治理选取北京歌华有线等7家试点,主要针对电视收费包多、收费主体多、收费不透明三个方面开展治理。 根据治理要求: 所有电视大屏页面在首页首屏都要设置免费专区入口。 单片付费内容要在导航栏设置专区入口。

F | 所有收费节目要有明显标识,所有购买内容需要设置显著的取消选择选项。 所有应用下载必须集中在“应用中心”内,不能混排在内容页面。 所有的订购内容都可以在订购信息页进行查询。 目前,所有的试点单位都已经完成了整改,七家试点收费包都压减了50%以上。 11月起到明年年底,治理工作将在全国范围继续推广。 经过第一阶段试点后,治理电视“套娃”收费和操作复杂工作已经总结了一系列经验。 3日,有关单位组织召开了治理电视“套娃”收费和操作复杂试点工作总结暨全国推广工作部署推进会,总结前期治理电视“套娃”收费和操作复杂试点工作成效,同时介绍全国推广阶段性方案。 从11月开始到明年年底,治理工作后续阶段已经开始,将在全国范围继续推广。 国家广播电视总局科技司司长余英表示,后续,针对需要更换机顶盒才能够改善用户体验的情况,将制定替换计划。

G | 另外,将组织部署有新功能的软件,实现开机自动优先显示直播电视信号。

H | 同时,继续推进简化减少遥控器工作,推进电视机机顶盒一体化,发布一系列标准规范。 责任编辑:洪洋。
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